'Greedy Magicians' is an album of contemporary political protest songs by Quiet Loner and the artist was keen to create an object that reflected the honesty and quality of design and craft. The album has a theme of political and financial misdeeds, of those who use smoke and mirrors to deceive people for their own gain - these are the Greedy Magicians. The cover image (all images are by K. Craig) had to be direct and unambiguous, and the two-colour separation of a threatening hand works perfectly. (Silver ink / silver coins perhaps?)
The back cover is a clever, almost disorientating image of hands framing the tracklisting. A clear echo of the front cover, these hands could be read two ways: either as more dirty hands, desperate for money or power; or, they could represent strength in community, another theme of the album. Either way, the image and its size was a real challenge to print as it snakes its way onto the inner panel you see further below. For this, we used an old Pearl treadle press to get a size and depth of impression that would be hard to achieve on the Adana 8x5. (The Adana is our press-of-choice currently.)
The inside-left panel contains the musician credits whilst the inside-right panel features those grabbing/strengthening hands coming over the top, pointing towards a key lyric quote from the album’s title track. ”With misdirection and sleight of hand / greedy magicians took over our land.” Silver ink for the quote means it is slightly difficult to read to in certain lights, a deliberate reference to the veiled nature of the sentiment.
We’ll never tire of being satisfied with this: a big pile of assembled sleeves! These are the promos, hence the artist/title on the front cover. (Making things simple for journalists.)
Finally, the type sitting composed and ready for locking-up prior to printing. (That’s ink, not blood, by the way.)
Called “probably the most important record of the year” by No Depression magazine, you can read more about this album here.
This print job was created while on residency at Hot Bed Press in Salford. Many thanks to Sean and the fantastic team there for the opportunity.